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Manufacturing

Salesforce Migration to HubSpot Saves 6,500+ Hours Annually

Sentry Equipment was using multiple systems and processes to manage customers and leads and didn't have a clear approach to align Marketing, Sales, Customer Service, and Operations around real-time data.

Client video

In their words

Mike Cleary, IT Director at Sentry Equipment

The difference between working with Denamico and other partners is incredible, it's night and day. I couldn't be happier.

Rebecca Mudler
Sr. Business Process Architect, Sentry

Results

What changed

+30%
Increase in marketing-attributed revenue
6,500
Hours saved annually
20%
Reduction in systems through consolidation

The client

About Sentry Equipment

Sentry Equipment delivers true representative sampling and analysis techniques to customers around the globe. With proven sampling expertise since 1924, Sentry provides critical insights to optimize process control and product quality to their customers.

  • Industry: Manufacturing
  • Number of Employees: 200+
  • Headquarters: Oconomowoc, WI
  • Time on HubSpot: 3+ years

The story

Challenge

Sentry Equipment was relying on multiple disconnected systems and processes to manage customers and leads. They lacked a unified approach to align Marketing, Sales, Customer Service, and Operations around real-time data.

Lack of Transparency

Teams operated in silos, limiting the sharing and tracking of critical information.

Handoff Issues

Inefficient handoffs between teams resulted in missed opportunities and miscommunication.

Data Duplication

Double-entry of data slowed down processes and introduced errors.

Limited Visibility

Difficulty in viewing all customer-specific activity across departments.

Processes & Technology

Disconnected Systems

Multiple systems caused inefficiencies in managing customer and lead data.

Manual Processes

Without automation, teams were burdened by manual data entry and tracking.

Lack of Unified Customer Insights

Inability to access a comprehensive view of customer data hindered informed decision-making.

The story

Solution

Sentry Equipment worked with Denamico to migrate from Salesforce to HubSpot CRM, aligning teams and improving processes. The migration increased visibility across the sales pipeline, reduced redundant systems, and improved customer experience.

Denamico provided expert support throughout, ensuring clear communication and successful project execution, setting the stage for long-term growth.

Scope

What we delivered

Migrations to HubSpot

Salesforce

Integrations with HubSpot

Epicor

Hubs

Sales Hub

The result

Now

The migration from Salesforce to HubSpot provided Sentry Equipment with a unified CRM platform, aligning teams around shared data and processes. This transformation enabled real-time visibility into customer interactions, improving decision-making and driving faster responses in sales and customer service.

With updated processes for both new customer acquisition and existing customer retention, Sentry gained greater visibility into its entire sales pipeline. The streamlined system reduced manual data entry and allowed all stakeholders to access up-to-date information, enhancing collaboration and accountability.

By eliminating redundant systems and introducing automation, Sentry improved operational efficiency across teams. HubSpot's automated workflows reduced manual tasks, while Denamico's ongoing support ensured smooth adoption and consistent optimization of the platform.

Let's Talk Success!

HubSpot is a great tool. Sometimes, you just need a little extra help to ensure the setup is thoughtful, efficient and even exciting.

Whether you're new to HubSpot or looking to optimize your current instance, let's explore how you can streamline your operations and drive better results.

Let's talk