Last updated
Manufacturing
Manufacturer Achieves 3x Growth with HubSpot
Client video
In their words
I can say with certainty that I've made good decisions and I've made bad decisions along the way, but one that I have no doubt on was partnering with Denamico and using the HubSpot tools. It's a no-brainer.
Results
What changed
- +194%
- New contacts
- 2x
- Sales efficiency
- 3x
- Revenue growth
The client
About Porch Windows Direct
Porch Windows Direct is the only factory-direct manufacturer of porch windows, doors, and railings in North America. They focus on building the best vertical 4-track porch windows on the market.
- Industry: Manufacturing
- Number of Employees: Less than 100
- Location: Minneapolis, MN
- Time on HubSpot: 10+ years
The Story of Success
Franchise owner and entrepreneur Brandon Williamson was used to doing it all himself. HubSpot made it possible for him to build a website, generate leads and track customer communications effectively.
After meeting Denamico founders, Brendon and Kristin Dennewill, during a residential installation, he considered partnering with them but viewed professional marketing and CRM support as “for fancy businesses.”
A few years later, he decided it was time to invest with experts who could take work off his plate and grow his franchise.
The challenge
Pain Points and Business Goals
Pain Points
- Manual lead management consuming sales team time
- Scaling operations without proportional staff increase
Business Goals
- Automate customer nurturing processes
- Increase operational efficiency
- Generate qualified leads nationally
The Solve
Award-Winning Solution
Williamson recalls, “When Denamico basically threw my serviceable website into the dustbin and created a professional website, we almost immediately saw the increase in leads and sales. It's a little scary to put that money out and hope that the results will be there, but they were right away.”
Over time, it became clear that ongoing supply chain disruptions would cap growth potential, so Williamson was ready for a big change.
The HubSpot Impact Award winning website was already generating more leads nationwide than all other dealers of the franchise combined. Armed with data showing strong national demand and automated processes driving efficiency, Williamson confidently founded Porch Windows Direct in 2024, transitioning from a franchisor to a manufacturer, quickly tripling revenue.
Scope
What we delivered
Hubs Implemented
Marketing Hub Professional, Sales Hub Enterprise, Content Hub Professional
Solution Types
Implementation, Integration, Performance Partnership
The result
Lasting Business Impact
- Strong website presence and conversion rates generate demand nationwide - giving manufacturing the ability to scale production up.
- Automated workflows nurture leads, making the sales team 2x more efficient and effective.
- Quoting tool on website gives potential customers on-demand estimates and helps the sales team qualify leads.
Let's Talk Success!
HubSpot is a great tool. Sometimes, you just need a little extra help to ensure the setup is thoughtful, efficient and even exciting.
Whether you're new to HubSpot or looking to optimize your current instance, let's explore how you can streamline your operations and drive better results.