FRANCHISE
Financial Advisory Franchise Automates Compliance and Unifies 106 Locations in HubSpot
When their legacy email platform announced its sunset, this financial advisory franchise faced more than a technical deadline. What started as a race against the clock became an opportunity to modernize compliance and communication across all 106 advisory groups.
106
advisory groups unified
100%
automated email compliance
10
minutes saved per email
0
days past sunset deadline
About This Financial Advisory Franchise
A financial services franchise that supports the growth of advisory practices and pairs individuals with the right financial professionals.
Industry: Franchise
Number of Employees: 5,000+
Time on HubSpot: 1+ year
Challenge
Why did a looming email platform sunset put compliance at risk?
Their email system, Clout, was scheduled to sunset, and they faced more than a deadline.
In financial services, every marketing email and send list must be recorded, archived, and preserved in a compliance platform with complete accuracy. The team already held themselves to high documentation standards, but the process was manual, and frequent technical issues added even more time to documenting every send.
Meanwhile, their 106 advisory groups operated as separate businesses across two HubSpot portals. Corporate couldn't see what was happening across locations, and any misconfigured user permission risked exposing private client data.
Pain Points
- Hard sunset deadline for their legacy marketing platform (Clout)
- Manual compliance steps that wasted time and created audit risk
- 106 advisory groups needing strict data governance to protect client information
Business Goals
- Migrate all marketing emails and landing pages from Clout to HubSpot before the sunset date
- Build an automated, audit-ready compliance workflow that records every email and recipient list
- Give corporate visibility into communications across every advisory group
- Let each group keep its own branding while standardizing key processes
Solution
How do you automate email compliance in HubSpot?
The franchise partnered with Denamico to design a solution that wouldn't just meet the deadline, but would change how they operate across a complex, multi-location advisory network.
HubSpot delivered the marketing sophistication and corporate visibility they needed, but it doesn't natively document emails for financial compliance. So we built a custom compliance automation with Tray.io. After every send, it captures PDFs of the email and the recipient list and delivers them directly to the compliance platform. That eliminates human error, strengthens the integrity of their records, and gives the team back about 10 minutes per email.
Beyond compliance, the franchise needed a secure, scalable structure for 106 advisory groups that run like independent businesses. We designed a dual-portal environment with HubSpot Brands (formerly Business Units) that delivers:
- • Strict data segmentation to meet regulatory requirements
- • Individual domains, branding, and permissions for each advisory group
- • Corporate-level reporting and insights for the first time
This wasn't just a HubSpot restructure. It was a governance reset that reduces risk and creates a repeatable structure for future growth. It also shows that HubSpot can serve multi-location franchises that need both franchisee autonomy and corporate visibility, even in highly regulated industries.
✓ Clout to HubSpot migration of all marketing emails and landing pages, completed before the sunset date
✓ Automated compliance workflow with PDF and recipient-list capture via HubSpot and Tray.io
✓ Dual-portal HubSpot architecture supporting 106 brands with unique domains, permissions, and strict data governance
✓ Custom Salesforce ↔ HubSpot API for contact record transfers
Hubs Implemented
Marketing Hub
HubSpot Integrations
Salesforce
Tray.io
Migrations to HubSpot
Clout
Impact
What changed after unifying 106 advisory groups in HubSpot?
Audit-ready compliance, automatically. Every email generates an audit-ready PDF and recipient list with no manual work, removing a major source of regulatory risk.
Corporate visibility for the first time. Leadership can see communications and content performance across every advisory group, a first in company history.
Smarter growth planning. Combined performance reporting across all groups informs content strategy, oversight, and long-term growth planning.
Let's Talk Success!
HubSpot is a great tool. Sometimes, you just need a little extra help to ensure the setup is thoughtful, efficient and even exciting.
Whether you're new to HubSpot or looking to optimize your current instance, let's explore how you can streamline your operations and drive better results.
Financial Advisory Franchise FAQ
HubSpot doesn't natively archive emails for financial compliance, but it can be extended to do so.
In this project, Denamico built a Tray.io automation that captures a PDF of every email and its recipient list after each send and delivers them to the firm's compliance platform. That creates a complete, audit-ready record without manual work.
HubSpot Brands (formerly Business Units) let each location or advisory group have its own domain, branding, and permissions, so users only see their own data. Corporate keeps visibility across every location through aggregate reporting.
For this franchise, we used that structure across two portals for 106 advisory groups.
It depends on the volume of emails, landing pages, and integrations. With a clear plan, a migration can be scoped to meet a fixed sunset date.
This franchise moved all of its marketing emails and landing pages from Clout to HubSpot with zero days past their deadline.