Last updated
Manufacturing
92% Increase in CRM Adoption Helps Manufacturer Scale Growth
Results
What changed
- 92%
- Increase in CRM user adoption
- 23%
- Increase in sales year-over-year
- 45+
- Hours saved per week
- 3x
- Faster campaign launches
The client
About Actus Nutrition
Actus Nutrition is a leading global milk and whey protein ingredients manufacturer. With a passion for holistic well-being, they specialize in crafting premium ingredients that nourish the body and elevate lifestyles.
- Industry: Manufacturing
- Number of Employees: 500+
- Headquarters: Eden Prairie, MN
- Time on HubSpot: 5+ years
The story
Challenge
Actus Nutrition saw impressive growth over the years, but felt their systems & processes were working against their team, rather than empowering them.
After a failed Salesforce implementation, Actus found themselves with an unadopted CRM that would be resource-intensive to reimplement. Actus turned to Denamico to evaluate & implement multiple HubSpot solutions that would fit their needs.
The challenge
Pain Points and Business Goals
Pain Points
- Their unadopted Salesforce CRM lacked critical customer data and sales opportunity tracking, while offering limited marketing campaign capabilities
- Manual processes were creating inefficiencies and poor customer experiences
- Lack of customer data created organizational risk
Business Goals
- Sustainable growth
- Increase revenue
- Streamline cross-functional visibility of customers and pipeline
The story
Solution
Denamico implemented a comprehensive digital transformation strategy centered around HubSpot's integrated platform. The tailored migration plan included custom process design and automation implementation to match specific workflows and requirements, ensuring better employee and customer experiences.
Change management consulting, training and user support resulted in successful and sustained adoption of their new HubSpot CRM.
Scope
What we delivered
Migrations to HubSpot
Salesforce, Pardot
Hubs
Marketing Hub Professional, Sales Hub Professional, Service Hub Professional
The result
Now
- Team saves 45+ hours per week with automated processes.
- The marketing team can deploy campaigns 3x faster and report on the results.
- User-friendly CRM provides cross-functional visibility into customers and pipeline.
Let's Talk Success!
HubSpot is a great tool. Sometimes, you just need a little extra help to ensure the setup is thoughtful, efficient and even exciting.
Whether you're new to HubSpot or looking to optimize your current instance, let's explore how you can streamline your operations and drive better results.