PUBLISHER
Publisher Captures $100k Weekly With HubSpot Optimization
After a strategic merger expanded business, this international publisher transformed HubSpot from basic CRM to revenue operations engine. Now they have strong user adoption, generate $100k in net new revenue weekly, and have accurate reporting across their organization.
$100k
net new revenue weekly
+212%
new deals created
+36%
deal pipeline growth
+92%
in logged call activity
About This Publisher
This international publisher is a music publishing and distribution company.
Industry: Publishing
Number of Employees: 1,500+
Time on HubSpot: 2+ years
Challenge
After a strategic merger, this publisher faced a challenge familiar to any scaling organization: their growth had outpaced their infrastructure. They had successfully implemented HubSpot, but needed to evolve from basic CRM functionality to a true revenue operations platform capable of supporting multiple countries, business units, and ambitious growth goals.
The leadership team set a new goal: track every dollar sold and its source. This seemingly straightforward objective quickly revealed the infrastructure gaps that were costing them opportunities daily.
The stakes were high. Without visibility into what was working, they couldn't confidently invest in growth. Marketing operated in a separate system, disconnected from sales. Leads from tradeshows required manual follow-up, meaning they often slipped through the cracks. Sales reps across 10 countries worked in the dark, unable to track their activities or learn from top performers.
Most critically, they had no way to measure if their marketing and sales efforts were effective.
Pain Points
- Inability to track sales activities to coach performance.
- Unmanageable lead volumes from events requiring manual sales follow-up.
- Inaccurate and duplicate contact records, preventing automated lead nurturing.
- Misaligned sales process for growing teams.
- Marketing operates in a separate system, preventing communication with the entire contact base due to manual data transfer processes.
Business Goals
- Establish a single source of truth for sales, marketing, and leadership.
- Build out HubSpot reporting for accurate revenue attribution.
- Onboard sales and marketing teams from all countries into HubSpot to better support organizational growth.
- Strong user adoption of their new HubSpot CRM.
- Automated lead nurturing that saves time and increases pipeline.
Solution
TBD
The publisher didn't just want to configure their HubSpot, they wanted to build internal capability. They chose to work with Denamico because of the focus on training and adoption, not just implementation. Together, we transformed their HubSpot into a strategic revenue operations platform that could scale across countries while empowering their teams with the skills to use it effectively.
Working alongside the publisher's team, we designed automated sales sequences that enrolled new leads in targeted follow-up. Within the first month, these sequences alone generated over $100k in new pipeline. Today, these consistently produce $100k in net new revenue weekly. This early win built credibility and momentum for the broader transformation.
With proof of what was possible, the team expanded optimization across all 10 countries, implementing data cleanup, custom pipelines, nurturing workflows, and reporting dashboards. The publisher's team participated in hands-on training with real scenarios, and sales leaders became internal champions coaching their teams on the ground.
Critical data clean-up removing duplicates and standardizing fields.
Comprehensive sales pipelines for 10 countries.
Nurturing strategies for high-volume lead events and tradeshows resulting in pipeline growth.
Sales sequences leading to an additional $100k in net new revenue weekly.
Integrated Zoom Telephony and ZoomInfo with HubSpot.
Advanced HubSpot sales training leading to strong user adoption.
Hubs Implemented
Marketing Hub Professional
HubSpot Integrations
Zoom Telephony
ZoomInfo
Impact
A 212% increase in new deals created, 36% pipeline growth, and $100k in net new revenue weekly gave sales the velocity and visibility needed to scale.
Strong adoption by the sales team in 10 countries, moving reps to a proactive sales process that enables greater operation efficiency.
A single source of truth with revenue attribution across geographies, clean data, automated nurturing and accurate, actionable reporting.
"
I thought the [Denamico training] was very well done and interactive. I’m really excited about moving forward and having you all as our team to help us get through this and innovate.
Head of B2B Sales
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