Apart from the very true adage of "It's all in your list", marketing automation includes technology that allows marketing and sales teams to create, deploy, and automate online marketing and email campaigns, and sales activities that increase revenue and maximize efficiency.
On the marketing side, automation offers powerful tools for personalization. Communications to prospects and customers can be hyper-targeted to increase relevancy and automated to maximize efficiency.
Put simply, marketing automation makes it easier for marketers to deliver the right information, to the right prospects, at precisely the right time.
Marketing automation tools also provide marketers with added clarity and accountability through comprehensive reporting. Marketers have a more complete view of their campaigns, key performance indicators, and overall ROI.
On the sales side, marketing automation is used to identify and deliver higher-quality leads to sales. With automated lead scoring, leads passed to sales are pre-qualified or have been nurtured to a sales-ready state. Additionally, automation can provide greater sales intelligence with real-time notifications and prospect tracking.
At the end of the day, marketing automation is a powerful tool to help your business advance middle- and bottom-of-funnel marketing and sales initiatives.
HubSpot is an all-in-one marketing and sales solution that includes powerful marketing automation functions. But it doesn’t stop there. Hubspot provides the tools you need to execute an entire inbound marketing and sales program – from top-of-funnel awareness to closing more bottom-of-funnel sales.
An easy way to check it out:
If you're in Sales, take the free HubSpot CRM for a test drive.
If you're a Marketer, sign up for a free 30-day trial of HubSpot.