What is Inbound Marketing?

Over the past several years, you've probably noticed big changes in the way customers are finding and engaging with your business. Buyers now go straight to the internet to research products and services before making a purchase. They reach out to friends and colleagues on social media for recommendations. And they provide feedback about their experiences on sites like Facebook, LinkedIn, Yelp, and Google.

Not only are prospects researching their options online, but fewer are responding to “interruption” marketing tactics like direct mail, cold calls, and advertisements.

In today’s age of take-charge consumer behavior, marketing efforts need to change and adapt to this new buying process. That’s where inbound marketing comes in.

Inbound marketing and sales relies on earning people’s trust and attracting qualified buyers to your business. How? By creating and sharing quality educational content your audience will love.