235%

Increase in time spent on page

1000%

Increase in submissions

500%

Increase in new contacts

Challenge

PURIS manufactures a spectrum of non-GMO, plant-based ingredients made from soy, pulses, lentils and corn. They were newer to HubSpot platform and were looking to better utilize HubSpot landing page templates to better engage with their customers, but wasn't quite sure where to start.

Their current product landing page was super text heavy, had a confusing structure, and offered no on-page conversion opportunities — resulting in high bounce rates.

 


 

Solution

Denamico customized a HubSpot template for one of their main products and was able to create a more guided experience for the user with multiple engagement opportunities. They did this through:

  1. Optimized content and imagery
  2. The addition of relevant videos
  3. Building the page template with the PURIS team in mind, giving them the confidence to create new landing pages from the template down the line.

Overall the new page template offered numerous layout options for different product features, which allows viewers to more easily digest the provided information at a glance. 

 


 

Results

Just one month after publishing the new optimized page:

  • Time on page increased 235%
  • Submissions increased 1000%
  • New contacts increased 500%

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