PURIS leverages custom HubSpot landing page templates to increase conversions
PURIS manufactures a spectrum of non-GMO, plant-based ingredients made from soy, pulses, lentils, and corn. They were newer to the HubSpot platform and wanted to better utilize landing page templates to more effectively engage with their customers, but they weren't quite sure where to start.
Their current product landing page was very text heavy, had a confusing structure, and offered no on-page conversion opportunities. The result: high bounce rates.
Denamico created a custom HubSpot template for one of their main products, thus delivering a more guided and intuitive experience for user with multiple engagement opportunities. They did this through:
- Optimized content and imagery
- The addition of relevant videos
- Building the page template with the PURIS team in mind, giving them the confidence to create new landing pages from the template down the line.
Overall, the new page template offered numerous layout options for various product features, which allows viewers to more easily digest the information at a glance.
Just one month after publishing the new optimized page:
- Time on page increased 235%
- Submissions increased 1000%
- New contacts increased 500%