In an ideal world, marketing and sales work together like a perfect partnership, each bringing their best selves and skills to the relationship to achieve better results together than they could have done alone.
However, the reality is that many marketing teams lack a full understanding of the sales process and often believe that sales ignores the deep branding work that has gone into creating the company message.
In turn, sales teams often believe they don't get enough qualified leads from marketing, they never have enough time to follow up on leads, and they spend too much time creating materials for sales presentations, proposals, etc.
If only sales and marketing had the same understanding of what is considered a "qualified lead", and what kind of information those leads need to keep moving through the sales funnel.
All for the overarching purpose of more efficient revenue growth for the organization.
If you’re experiencing any of these problems, our Sales & Marketing Integration Workshop was designed specifically for you - because sales and marketing can accomplish a whole lot more by getting on the same page.
During this 3-hour workshop, you'll learn how buying has changed in the digital age and how your organization can utilize content marketing to support this new way of buying.
Many people say it's one of the most productive and rewarding events they’ve ever attended as an organization.
The Workshop is ideal for the following scenarios: