After all, unlike the field of dreams, websites don’t work under the “if you build it they will come” approach. Not to mention, the sophistication of search engines has grown by leaps and bounds over the past few years. This growing complexity means that yester-year’s tactics like keyword loading and traditional link building tactics are now obsolete. Not only are these tactics obsolete, but some of them could actually harm your SEO.
We understand this landscape. We also know there are several actionable steps you can take to strengthen your SEO and get more prospective customers to your site.
We’ll help you develop and implement an omni-channel approach to building authority, strategically developing content, and optimizing conversion rates.
We begin with persona-centered keyword research. If your business doesn’t already have buyer personas in place, we’ll develop them for you. Then, we’ll use those buyer insights to brainstorm search terms relevant to the needs and questions your prospective customers are asking online.
We’ll also use those buyer personas to advance a link building strategy, or rather, a “link earning” strategy. The essential objective is to earn inbound links by creating high-quality content that your audience loves – content they want to share and link back to organically.
We’ll also examine your website to assure the essential on-site optimizations are in place such as good site architecture, title tags, and URL structure.