“If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.”

― H. James Harrington


At Denamico, we love metrics and analytics. But we don’t measure simply for the sake of measuring.

We are purposeful. We work with you to develop a robust analytics system so you can confidently answer a very important question: “Which marketing and sales efforts are generating the strongest results for my business?”

There are two primary types of metrics that we emphasize: outcome metrics and key performance indicators.


Outcome Metrics

These are the metrics that are directly tied to your marketing goals. Outcomes metrics tell us exactly how close we are to goal achievement. They also provide valuable information on the return on investment (ROI) for marketing initiatives. As a standard part of the Denamico process, we identify and monitor outcome metrics for each and every strategic marketing goal.


Key Performance Indicators (KPIs)

These metrics are early indicators of your overall success. Each outcome metric usually has a set of several KPIs that help inform when marketing tactics are on the right track and when it’s time to pivot and course correct. We identify, track and analyze KPIs for each of your major marketing goals. Then we use those analytics to make data-informed decisions.


Do you want clear insights into the marketing activities that yield results?

Let’s talk.

Request a consultation to discuss analytics and ROI for your company.

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